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The Enterprise Canon

Ideas, work, and the thing a person can build

The American argument that a person can make something from nothing — where it came from, what it got right, and what it left out. Every quote is from a primary source in the public domain. Every principle is followed by the strongest argument against it, usually by an American who lived it.

Read this against The Commons, which carries the other half — mutual obligation, the Haudenosaunee Great Law of Peace, and the traditions worldwide that reached the same conclusions. Individual initiative taught alone produces someone who believes they built themselves and owes nothing back. Then The Hour for what all of it is actually for: time you control.

You are not being sold anything here. There is no business named on this page and no path that promises a result. Effort is necessary. It has never been sufficient, and anyone who tells a child otherwise is setting them up to blame themselves for conditions they did not build.

01

The Why Comes First

A reason strong enough will find a method. A method without a reason gets abandoned.

Purpose precedes technique. People quit tasks, not causes.

You have seen how a man was made a slave; you shall see how a slave was made a man.

Frederick Douglass, Narrative of the Life of Frederick Douglass (1845)

The whole book turns on that sentence. He is telling you the why before the how.

I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach.

Henry David Thoreau, Walden (1854)

A stated why, given before any account of the method.

And the argument against

This Fourth of July is yours, not mine. You may rejoice, I must mourn.

Frederick Douglass, What to the Slave Is the Fourth of July? (1852)

The same man who made himself also said plainly that the field was not level. A why is necessary. It is not a substitute for a fair chance, and pretending otherwise is a lie told to the person who works hardest.

Try it this week

Before you start something hard, say out loud who it is for. Then start.

Where it shows up

the long haul

self government

02

The Work Is the Teacher

Skill is what is left over after the repetitions.

Competence is built, not issued. Practice is the mechanism.

Diligence is the mother of good luck.

Benjamin Franklin, The Way to Wealth (1758)

Franklin's whole almanac argues that most of what looks like fortune is accumulated small effort.

I have learned that success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed.

Booker T. Washington, Up From Slavery (1901)

A definition of success that a person in any circumstance can actually apply.

The prudent, penniless beginner in the world labors for wages awhile, saves a surplus with which to buy tools or land for himself, then labors on his own account another while, and at length hires another new beginner to help him.

Abraham Lincoln, Address to the Wisconsin State Agricultural Society (1859)

Lincoln's free-labor argument, stated as a ladder rather than a slogan.

And the argument against

The sea of a mighty population, held in galling fetters, heaves uneasily in the tenements.

Jacob Riis, How the Other Half Lives (1890)

Riis documented people working brutal hours who stayed poor. Effort is necessary and it is not sufficient. A curriculum that teaches only the first half sets a child up to blame themselves for conditions they did not build.

Try it this week

Pick one small thing. Do it ten days running. Notice on day ten what day one felt like.

Where it shows up

bill run

economics basics

03

An Idea Is a Kind of Property

The Constitution protects inventions on purpose, so that thinking pays.

Creation is a civic act, and the founding document says so in plain text.

To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.

The Constitution of the United States, Article I, Section 8, Clause 8 (1787)

The patent and copyright clause. Note 'limited Times' — the bargain runs both ways, and it is why the public domain this page relies on exists at all.

The patent system added the fuel of interest to the fire of genius.

Abraham Lincoln, Second Lecture on Discoveries and Inventions (1859)

Lincoln is the only U.S. President to hold a patent.

And the argument against

He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.

Thomas Jefferson, Letter to Isaac McPherson (1813)

Jefferson doubted that ideas should be owned at all. The clause says 'limited Times' precisely because the founders disagreed with each other about this. The argument is the lesson.

Try it this week

Invent something that solves a small annoyance in your house. Draw it. Name it.

Where it shows up

timeline architect

constitution articles

04

Self-Made Is a Half-Truth Worth Telling

Nobody makes themselves alone — and the effort is still yours to make.

Hold both halves. Agency without context is a fantasy; context without agency is a cage.

We may explain success mainly by one word and that word is WORK! WORK!! WORK!!! WORK!!!! Not transient and fitful effort, but patient, enduring, honest, unremitting and indefatigable work.

Frederick Douglass, Self-Made Men (1859)

The single most important text on this page, and the counterweight is by the same author.

Trust thyself: every heart vibrates to that iron string.

Ralph Waldo Emerson, Self-Reliance (1841)

The American statement of the idea, and the one everything after it argues with.

And the argument against

Properly speaking, there are in the world no such men as self-made men. That term implies an individual independence of the past and present which can never exist.

Frederick Douglass, Self-Made Men (1859)

Douglass opens the speech by demolishing its own title, and then spends the rest of it arguing for work anyway. He is not contradicting himself. He is refusing to let either half be taken alone — which is exactly the discipline this principle asks a learner for.

Try it this week

List three people who helped you learn something you are good at. Then list what you did.

Where it shows up

rights arena

civic character

05

Character Is the Only Durable Advantage

Reputation is what you can borrow against when you have nothing else.

Trust compounds. It is built slowly and spent instantly.

I made it a rule to forbear all direct contradiction to the sentiment of others, and all positive assertion of my own.

Benjamin Franklin, Autobiography (1791)

Franklin's account of learning to persuade by declining to win the argument.

Labour to keep alive in your breast that little spark of celestial fire called conscience.

George Washington, Rules of Civility & Decent Behaviour in Company and Conversation (1746)

Copied out by Washington as a teenager. The whole list is a manual for a boy learning to be trusted.

A liar will not be believed, even when he speaks the truth.

Aesop, The Fables (Townsend translation) (1867)

The oldest and shortest statement of why trust is an asset.

And the argument against

The way to right wrongs is to turn the light of truth upon them.

Ida B. Wells, Southern Horrors (1892)

Wells had impeccable character and it did not protect her. Character is an advantage, not a shield — and telling a child otherwise leaves them unequipped for the moment good conduct is not enough.

Try it this week

Keep one promise this week that nobody would notice you breaking.

Where it shows up

convention party

civic character

06

What You Build Outlasts You

The generation that plants is not the generation that sits in the shade.

Stewardship. Acting for people you will not meet.

I must study Politicks and War that my sons may have liberty to study Mathematicks and Philosophy… in order to give their Children a right to study Painting, Poetry, Musick, Architecture.

John Adams, Letter to Abigail Adams (1780)

A three-generation plan, written by a man who knew he would only see the first.

Remember the Ladies, and be more generous and favourable to them than your ancestors.

Abigail Adams, Letter to John Adams (1776)

The same household, arguing about who the inheritance is actually for.

And the argument against

The earth belongs in usufruct to the living; the dead have neither powers nor rights over it.

Thomas Jefferson, Letter to James Madison (1789)

Jefferson argued that no generation may bind the next. Legacy and liberty pull against each other, and a learner should feel that pull rather than be handed one side of it.

Try it this week

Plant something, or fix something, that will still be there when you are a grown-up.

Where it shows up

the long haul

self government

07

Failure Is Information

The attempt that did not work told you something the one you never made could not.

Iteration. Distinguishing a failed attempt from a failed person.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood… who at the worst, if he fails, at least fails while daring greatly.

Theodore Roosevelt, Citizenship in a Republic (1910)

Delivered at the Sorbonne. The full passage is longer and better than the excerpt usually quoted.

The way for a young man to rise is to improve himself in every way he can, never suspecting that anybody wishes to hinder him.

Abraham Lincoln, Letter to William H. Herndon (1848)

Written by a man who had already lost several elections and would lose more.

And the argument against

We should be careful to get out of an experience only the wisdom that is in it — and stop there; lest we be like the cat that sits down on a hot stove-lid.

Mark Twain, Pudd'nhead Wilson's Calendar (1894)

Twain's warning is the other half: some failures teach a lesson that is simply wrong, and over-learning from one bad experience is its own trap.

Try it this week

Try something you will probably be bad at. Write down one thing being bad at it taught you.

Where it shows up

draw the districts

civic character

08

Free Enterprise Means the Work Is Yours

The argument for free labor was that a person should keep what their hands make.

Where the American case for free enterprise actually came from, and what it was arguing against.

I want every man to have the chance — and I believe a black man is entitled to it — in which he can better his condition… That is the true system.

Abraham Lincoln, Speech at New Haven (1860)

Lincoln's free-labor doctrine, stated with the part that is usually left out.

The property which every man has in his own labour, as it is the original foundation of all other property, so it is the most sacred and inviolable.

Adam Smith, The Wealth of Nations (1776)

Published the same year as the Declaration. The two documents are arguing for related things.

I was now my own master — a tremendous fact.

Frederick Douglass, My Bondage and My Freedom (1855)

On the first wages he was allowed to keep.

And the argument against

The fruits of the toil of millions are boldly stolen to build up colossal fortunes for a few.

The Omaha Platform (People's Party), Populist Party Platform (1892)

Americans have argued about whether markets deliver on the free-labor promise since the promise was made. Both texts are American, both are primary, and a learner is entitled to both before deciding.

Try it this week

Earn something. Anything. Notice how differently you treat it than a thing you were given.

Where it shows up

the ledger

economics basics

09

Start Where You Are

The resources near you are usually more than you think, and they are the only ones you have.

Acting on present conditions rather than waiting for ideal ones.

Your diamonds are not in far distant mountains or in yonder seas; they are in your own backyard if you but dig for them.

Russell Conwell, Acres of Diamonds (1890)

Conwell delivered this lecture over 6,000 times and used the proceeds to found a university for working people.

Cast down your bucket where you are.

Booker T. Washington, Atlanta Exposition Address (1895)

From a parable about a becalmed ship whose crew were dying of thirst in fresh water and did not know it.

And the argument against

Mr. Washington's programme practically accepts the alleged inferiority of the Negro races.

W. E. B. Du Bois, The Souls of Black Folk (1903)

Du Bois answered Washington directly and by name. This is the single most important argument in American education about self-help versus demanding your rights, and both men were serious. A learner reads both.

Try it this week

Find something useful you can do today with only what is already in your house.

Where it shows up

map the nation

economics basics

10

Compounding Beats Intensity

Small things repeated outrun big things attempted once.

Time as a multiplier — in savings, in skill, and in civic work.

Remember that money is of the prolific, generating nature. Money can beget money, and its offspring can beget more.

Benjamin Franklin, Advice to a Young Tradesman (1748)

The clearest early American statement of compounding.

Slow and steady wins the race.

Aesop, The Fables (Townsend translation) (1867)

The tortoise. Every child already knows it, which makes it a good place to hang the arithmetic.

And the argument against

They were beaten; they had lost the game, they were swept aside.

Upton Sinclair, The Jungle (1906)

Compounding assumes you get to keep the base. Sinclair's characters saved patiently and were wiped out by one illness. The principle is real; so is the condition it depends on.

Try it this week

Save one coin a day for a month. Count it. Then work out what a year would be.

Where it shows up

the ledger

economics basics

11

You Become What You Repeat

Attitude is not a mood you catch. It is a habit you build, and it is trainable.

The inner discipline that precedes any outer result — and its limits.

A man is literally what he thinks, his character being the complete sum of all his thoughts.

James Allen, As a Man Thinketh (1903)

The whole book is nineteen pages. It is the clearest short statement of the idea in English.

You have power over your mind — not outside events. Realize this, and you will find strength.

Marcus Aurelius, Meditations (Long translation) (1862)

Written by a Roman emperor to himself, never meant for publication. The most-quoted line in this tradition, and it is about limits as much as power.

Men are disturbed not by the things which happen, but by the opinions about the things.

Epictetus, The Enchiridion (Higginson translation) (1865)

Epictetus was born a slave. He is not writing about comfortable circumstances.

And the argument against

The country has grown so used to hearing the charge that it is accepted without question.

Ida B. Wells, The Red Record (1895)

Wells documented that no amount of correct thinking protected people from what was being done to them. Mindset governs your response to circumstance; it does not govern circumstance. Teaching only the first half produces a person who blames themselves for a system's failure — and that is not resilience, it is misdirection.

Try it this week

Notice one thing you tell yourself when something goes wrong. Write it down. Ask whether you would say it to a friend.

Where it shows up

kids the stand

civic character

12

Leadership Is Borrowed, Not Owned

Authority you hold is on loan from the people who granted it, and the test is whether you give it back.

What separates leadership from power — and the American precedent that set it.

The unity of government which constitutes you one people is also now dear to you.

George Washington, Farewell Address (1796)

Washington's actual act of leadership was leaving. He had the standing to keep the office and chose the precedent instead.

With malice toward none, with charity for all, with firmness in the right as God gives us to see the right.

Abraham Lincoln, Second Inaugural Address (1865)

Delivered while winning a war. Note the clause 'as God gives us to see the right' — he is admitting his own view might be wrong, at the moment of victory.

Power concedes nothing without a demand. It never did and it never will.

Frederick Douglass, West India Emancipation (1857)

The other half of leadership: knowing when you are the one who must make the demand.

And the argument against

Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men.

Lord Acton, Letter to Bishop Mandell Creighton (1887)

Acton's warning is aimed precisely at the admiration this principle invites. A curriculum that teaches leadership without teaching suspicion of leaders produces followers. The Constitution was written by people who assumed their own successors would be untrustworthy, which is why it distributes power rather than perfecting the leader.

Try it this week

Be in charge of one small thing for a week. At the end, ask the people it affected how it went — and actually listen.

Where it shows up

balance of powers

self government

13

You Do Not Know It Until You Can Teach It

The fastest way to secure something you learned is to hand it to somebody else.

Teaching as the completion of learning, and as the multiplier on any skill.

I devoted my Sundays to teaching these my loved fellow-slaves how to read. They were noble souls; they not only possessed loving hearts, but brave ones.

Frederick Douglass, Narrative of the Life of Frederick Douglass (1845)

Douglass learned to read at enormous risk and immediately began teaching others at greater risk. He did not treat the skill as property.

Few things help an individual more than to place responsibility upon him, and to let him know that you trust him.

Booker T. Washington, Up From Slavery (1901)

The single most practical sentence about developing people written by an American.

The good we secure for ourselves is precarious and uncertain until it is secured for all of us and incorporated into our common life.

Jane Addams, Twenty Years at Hull-House (1910)

Addams built an institution around this claim rather than merely asserting it.

And the argument against

The Negro race, like all races, is going to be saved by its exceptional men.

W. E. B. Du Bois, The Talented Tenth (1903)

Du Bois argued for developing a few far, rather than many a little — and later revised the view himself. Whether you lift everyone a step or a few a mile is a genuine strategic disagreement with real consequences, and a learner should meet it as an open question rather than a settled one.

Try it this week

Teach somebody younger one thing you are good at. Notice which part you could not explain.

Where it shows up

kids helper match

civic character

14

Somebody Has to See It First

Every built thing existed in one person's head while everyone else called it impossible.

Vision as a describable discipline — and the discipline of checking it against reality.

We hold these truths to be self-evident, that all men are created equal.

The Declaration of Independence, In Congress, July 4, 1776 (1776)

It was not self-evident. It was not true of the society that wrote it. It was a description of something that did not exist yet, and it has been argued over ever since — which is what a vision is for.

That this nation, under God, shall have a new birth of freedom.

Abraham Lincoln, Gettysburg Address (1863)

272 words, almost all of them about a future rather than the battle he was standing on.

We hold these truths to be self-evident: that all men and women are created equal.

Elizabeth Cady Stanton and others, Declaration of Sentiments, Seneca Falls (1848)

Two words added to a seventy-two-year-old sentence. That is what it looks like to see something the authors did not.

And the argument against

Your celebration is a sham; your boasted liberty, an unholy license.

Frederick Douglass, What to the Slave Is the Fourth of July? (1852)

Douglass is measuring the vision against the country's actual conduct and finding a gap wide enough to call fraud. A vision that is never audited against reality becomes a slogan, and a slogan is how a country stops noticing the distance it still has to travel.

Try it this week

Describe something you want to exist that does not. Be specific enough that somebody else could picture it.

Where it shows up

which document

constitution articles

Why these sources

The best-known books on this subject are still under copyright, and they are second-hand: the ideas in them came from Franklin, Douglass, Lincoln, Emerson, and Washington. Quoting the origin is both lawful and better. Everything on this page was published before 1930 and can be read in full, free, today.

The counterweights are here because an organization that only presents one side is not teaching — it is campaigning. Douglass, Du Bois, Riis, Sinclair, and the Populists were Americans arguing with other Americans about whether the promise was being kept. That argument is not a footnote to the subject. It is the subject.